Steve Shu-Chun Ling 1600 East Third Ave. #2701 San Mateo, CA 94401 Phone : 510.435.4794 Email : steveling@slingonline.com URL : http://www.slingonline.com Summary User Interface Designer and Web Developer with over 4.5 years of practical experiences within the Web Services and eBusiness industry. Have successfully completed projects in the area of web design, branding, applications development, and interface design. Educationally, possesses a BA in the field of Psychology focusing on Human-Computer Interaction. Utilizes creative thinking, organization, time management, and communication to achieve corporate/client objectives in a timely and cost effective manner. Professional Experience May 2004 – present Mixonic, Inc - San Francisco, CA UI Designer and Developer * Hired to re-implement the new CD Online Duplication website – launched with the site with two other members of the team in a two month period. * Without previous experience with STRUTS, successfully implemented the new online duplication site with the technology along with JSP and continuously maintaining and adding new functionality to the site. * Hands-on with Java coding and Java developers to produce the best results to achieve UI capabilities to improve user experience. * Understanding and implementing XML Document in Microsoft Word to expedite invoice and print job paper-works. * Provide creative ideas, prototyped and implemented new products and online brochures for company sales and marketing efforts. * Researched and implemented enhancement of company web site search engine ranking using technologies such as keywords and landing pages. * Drive and became responsible for all user interface efforts from coordinating with printers of CD & DVD inserts to incorporating customer feedback into website. * Understanding of printing process and coordinate with production team to provide smooth transition of CD & DVD label and insert printing from website. * Adapted through 3 different cycles of development team member changes along with reporting to 3 different managers at the same time including the CEO himself. * http://www.mixonic.com Feb. 2004 – May 2004 SpikeSource, Inc - Menlo Park, CA Web Designer (Contractor) * Piloted and prototyped several web projects for this new startup including their 1st iteration of their corporate website. * Used PHP and Smarty Template Technology to implement prototypes of the corporate website. * Worked closely with application engineers to understand functional needs to be translated into user interfaces. * http://www.spikesource.com Feb. 2003 - Feb. 2004 Pincity.com - City of Industry, CA User Interface Designer/Web Team Lead * Responsible for the development and implementation of the new Pincity.com website by providing expertise in HTML, CSS, and Javascript. * Introduced Cascading Style Sheet as a new method of implementing the new Pincity.com website. * Responsible in reorganizing website directory structures and naming convention into a more manageable manner. * Provide creative ideas by working with Sales & Marketing and creating actual online advertisement and newsflash for Pincity.com products. * Work closely with sales and marketing to put business ideas into useable consumer online product. * Promoted to Team Lead and managed a team of engineers to better development efficiencies and project management. * Responsible in leading efforts for new company products - online faxing, online conferencing and other online services - involving UI Designs and storyboarding. * Responsible for setting new UI and development guidelines. * Led efforts in automating customer service and feedback reports to produce sales and marketing trends. Sept. 1999 - Jan. 2003 Asera, Inc. Belmont, CA User Interface Engineer * Responsible for the design and prototyping of User Interfaces Look & Feel for all major versions of the Asera Product. * Responsible for designing and prototyping of more than 20 different look and feels for product demos and proof of concepts involved in the Asera Pre-Sales, Sales, Professional Services, and Engineering efforts. * Work closely with application engineers to define the guidelines required for application UI development and with deployment engineers to define usability, adaptability, and customization requirements. * Responsible for the first versions of the Asera application UI Guidelines. * Responsible for the development of storyboarding tool used at the beginning of the engineering development process. This tool enabled developers to construct their own storyboards, which helped to speed up the development process. * Consulted with external customers regarding usability/user interface issues. Deployed and developed UI changes using Asera IDE necessary to meet customer needs. Involvement with customers such as BP, E2open, DSM, and Steel 24x7. * Assisted in the development of the Sales Consultant Toolkit. This tool enabled Sales Consultants in the field to change Asera application's UI on a fly, saving the consultants time and effort to meet different customer needs. * Member of the UI SWAT team for reviewing application storyboards. The group was responsible for the evaluation of the application on the consistency of Asera UI standards based on the Asera UI Guideline. * Assisted the Asera Integrated Development Environment Tool Group using Visual Basic to come up with prototypes of the tool. * Assisted the Asera Integrated Development Environment Tool Group in stream-lining the UI development of Asera applications for the application engineers by providing expertise in HTML and CSS. * Wireless Markup Language proof of concept. Involved in the prototyping of Asera product in WML format. Provided UI support and help on the development of the prototype. Education & Relevant Projects 1995 - 1999 Purdue University West Lafayette, IN Bachelor of Science, Psychology - Human Factors * Relevant Web Design Work o IE/PSY 577 course website (1998) [ http://psych.purdue.edu/~577ta/welcome.html ] o Department of Consumer Science (1999) * Relevant Course Research o Human Factors Research (1996 - 1999) [ Professor Robert Proctor ] Topics included spatial compatibility, performance on dual tasks and human -computer interaction. o Human Learning Lab (1998) [ Professor Ian Neath ] Topics included human learning and memory. Computer Skills * Hand-coding experience - HTML, XML, DHTML, JSP, CSS, Javascript, and WML *Solid Understanding of HTML and CSS coding *Solid Understanding of cross-browser issues. * Design tools - Adobe Photoshop 5.5/6.0/7.0, Adobe ImageReady, Adobe Illustrator, Adobe Pagemaker, Macromedia Dreamweaver, Macromedia Fireworks, Microsoft FrontPage, also familiar with Macromedia Flash. * Visual Studio, Visual Basic, WML * Familiar with Microsoft Visual Studio .NET & Microsoft ASP .NET Web Matrix * Familiar with XML, DHTML, JSP, JAVA, PERL * PC, MAC OS & Unix Platform. Languages * Fluent in written and spoken English and Mandarin/Chinese. * Extensive skills in written and spoken French. References *References available upon request. *Portfolio : http://slingonline.com